• Rob Marley

Why Just Setting a Goal is Not Enough

Business leaders will tell you that if you want to be successful you need to set goals. "Without goals you lack focus and direction." they say.

I say bullshit.

Yes, having clearly-defined goals are vital to your success, but most business coaches always seem to neglet to mention the key point to actually achieving that goal: the strategy necessary.

Create Systems, Not Goals

A goal is the end result; it's the finish line. It's what you envision the most favorable outcome to be. But if that's your only focus, you'll never succeed. In addition to thinking about the end result, you also need to think about how you're going to get there. That is the system.

Its not just the "What" that's important, its the "how."

Say you have a goal of being a successful voiceover artist. The first thing you need to ask is what does "success" look like to you. Is it making $100,000 a year? That's pretty good.

Your system would be the way you go about contacting businesses, getting on the radar and marketing yourself.

OK, so how are you going to achieve that goal? Are you going to sit on your hands and hope that someone finds your website, listens to your demo and gives you a job, or are you going to be pro-active and call businesses that hire voice talent? What are you going to do to put yourself on their radar? Are you going to get involved with other local businesses in your area that might benefit from your services? Are you going to use social media and marketing to ensure that people know who you are? Are you going to get involved with your fellow voice artists so that they ALSO know who you are and what you're capable of so that they might give you a referral some time?

Or are you just going to sit there and whine that you dont have any business?

The "how" are the systems that help you reach your main goal. Its those systems that get you to the big picture.

Setting a goal of making $100,000 in voiceover in your first year is not realistically obtainable. But can you create a system of researching and contacting 10 new business leads in a week? If you can you keep doing that every week for a year, you'll have 520 contacts in your database. And that's just by contacting 10 businesses a week. If you can contact 20 new businesses, that's 1,040 chances to land a new client. 1,040 opportunities to reach your big picture goal of being successful in voiceover.

Don't just set a goal of being successful. Devise and commit to a process that will get you there.


About Rob Marley -

A Los Angeles native, Rob is an accomplished voice talent, coach, producer and writer, now living in the Hill Country of Austin Texas.