Learn or Die
Let that cheery thought sink in a minute.
After doing VO’s for businesses I’d worked for for over 20 years, I thought I knew what it was to be a voiceover artist. But once I started doing this as a freelancer on my own, I quickly realized that there was a Hell of lot more for me to learn.
Thankfully for me, I’ve always been the type of individual that enjoys learning things. Something about the discovery and learning something about...anything and everything around you is when I feel most alive. So I jumped head first into the deep end of the voiceover pool and invested a lot of effort and time to learn the business, science, philosophy and art of voiceover.
They say that the fastest way to learn a foreign language is to completely immerse yourself in it: spend every waking minute talking, reading, writing and living that language. In all honesty, this is the best advice for learning anything.
If you want to be a successful voice artist, you have to commit to the idea of studying everything there is to know about it. As a freelance small business owner, you wear a lot of hats. As a freelance voiceover artist, you wear even more. Research is crucial.
Learn everything. Absorb as much as you can. Watch podcasts/ webinars and videos. Read forums. Pay attention to the comments of the pros. Attend conferences, and webinars when you can. You’d be amazed at what you learn.
And let’s not forget such great resources like Dan and George’s “Voiceover Body Shop” - VO B.O.S.S. by Anne Ganguzza and Gabrielle Nistico or Paul and Sean's VO Meter Podcast - webcasts that are fantastic for learning more about both the technical and performance sides of the business.
Stay up to date on trends and styles of voiceover delivery. Listen to commercials to hear what is selling.
Absorb as much as you can, as fast as you can. This is the only way to be competitive.
Do this every day.
Learn or die.
About Rob Marley -
A Los Angeles native, Rob is an accomplished voice talent, coach, producer and writer, now living in the Hill Country of Austin Texas.