• Rob Marley

The Secret (and Stupid) Strategy to Gaming Fiverr

Time to drag out this dead horse and beat it a few more times.

You remember in “Star Wars” when Obi Wan Kenobi and Luke Skywalker are looking out at the city of Mos Eisley and Obi Wan describes it saying, “You will never find a more wretched hive of scum and villany”? is the Mos Eisley of voiceover.

For those not familiar or perhaps just getting started in voiceover, Fiverr is a website where “professionals” (and I use that term very loosely) will advertise their services for as little as $5. There are thousands of people on the site and offer everything from designing a logo, or providing legal advice (yikes!), and yes, even voiceover.

The name of the game with this site is “nickle and dimeing” the client. For example, the base job for a voiceover may be $5 for the first 100 words (a abysmally low rate) but then stuff gets added on:

  • You want the finished audio in under 24 hours? That’s an upcharge.

  • Want it in an uncompressed audio format? That’s an upcharge.

  • Want the script proofread to fix grammar mistakes? Upcharge.

By the time the client has finished being fleeced for every little detail, the price of the gig may be somewhere around $40-60 or more, which is still horribly low for most voiceover jobs.

And then, Fiverr takes their 20% cut.

The thing to remember about Fiverr is that just because someone is listed at the top of the search bar, doesn’t mean they’re actually any good.

The secret strategy to gaming Fiverr

There is a secret strategy being used with Fiverr that allows some people to rake in hundreds, even thousands of dollars a day off the site, regardless of how good or bad at voiceover they may be. I’m sure there are some snake oil salesmen out there that hate the fact that I'm giving away this secret. I know one shady individual charges people around $250 to teach this trick.

But since this secret was disclosed publicly about two years before most snake oil salesmen started selling the info... gosh, I just don’t give a damn.

So here’s how it works:

Say a new voiceover artist creates a profile on the website. They spend some time tweaking their profile, making sure it looks the way they want it and list all their information and job offers (called “gigs”) on their page.

They then create a dummy Fiverr account and spend a few bucks to buy their own gig two or three times, giving positive feedback and favorable reviews each time.

Then they start driving traffic to their page. Some set up a script to flood twitter with tweets linking to their fiver page. An automated script means they can advertise their page over and over, 24 hours a day for as long as they want. This is known as “Twitter bombing” and while technically against the rules, Twitter seems very reluctant to do anything to stop these people. The more times they tweet, the more opportunities they get that someone will click on their link and go to their profile page.

It doesn't even have to be links to your own page. If you drive traffic to Fiverr, Fiverr will reward you by listing your services higher in their search rankings. The more people you convince to click the link, the more visible you become in the rankings, which means more people are likely to see your particular gig and hire you for the slave wages you are offering.

It ain't rocket science. It’s ethically retarded, and honestly, a terrible way to run your business, but this system is technically not illegal. The downside to this technique is that the more people that know about it and try to game Fiverr this way, the more they end up competing with others who are doing the same thing.

Any business strategy that requires you to spam social media in order to be seen is a terrible strategy. I understand: Everyone wants to be successful with the least amount of effort. Everyone is looking for that get-rich-quick strategy. But there is no shortcut to success in voiceover. Sure, there are people that will sell you a system that promises to do this, but in the long run, this strategy only ends up shooting you in the foot later. And by the time you finally realize this, the people that sold you this sack of rocks have sold it countless more times and laughed all the way to the bank.

Save your money. Concentrate on building your business the legitimate and honest way and you will have a business for life.

The people that got rich in the gold rush were the ones selling shovels.


About Rob Marley -

A Los Angeles native, Rob is an accomplished voice talent, producer and writer, now living in the Hill Country of Austin Texas. Find out more here.