If you could break down what it takes to have a successful voiceover career
into an easy to remember formula,
what would it look like?
In a LinkedIn discussion, author Andrew Reilly came up with these two equations:
T x E=S
"Here's what this means:
Talent, (T), which is only the ability to learn something quickly, needs to be turned into skill (S) through effort (E).
You gotta put in the hours of practice."
"Then skill, (S), plus perseverance, (P), equals a career, (C). "
See, it all makes perfect sense.
In other words, if you're an aspiring voice artist, and want to be successful in this business, spend the time to learn about the art and science of voiceover. Don't think that just because you've been told you have a nice voice that this is enough. Make the effort: Practice your craft on a daily basis. Don't just do 20 auditions and think that's enough. Read out loud at least 10 minutes every day. Listen to the commercials on radio and TV (because there's a difference in how they're voiced). Study and keep working on improving your talent. When you make the effort to learn voiceover, you will gain skill.
Then, once you have some skill (remember, you never stop learning and these skills will fade if you dont use them), be persistent - work on your strategy for marketing yourself. Contact potential clients. Get on their radar. Don't just sit there and think that now that you've got some skill and training under your belt that the clients will come to you. You have to get out there and convince them that you're the right voice for the job.
Do you REALLY want to be a voice artist? Prove it: Be tenacious. Show that you have a passion for VO. Don't give up.
One way to remember this formula is to do what I did: print it out (or create something cool looking in Photoshop if you're so inclined) and stick it next to your recording set up. Every time you look at it, you'll be reminded of the formula and encourage yourself to keep going.
About Rob Marley -
A Los Angeles native, Rob is an accomplished voice talent, coach, producer and writer, now living in the Hill Country of Austin Texas.